The Dome Sweden brings together international sport, culture and grassroots participation in one place: tennis, squash, padel, beach tennis, touchtennis, badminton and table tennis clubs, fitness and well-being, conferences, and a 15,000-seat centre court for the most prestigious sporting events, concerts and stand-up comedy.
For a brand, that is daily visibility to members and visitors of every age, national and international event audiences, and a purpose-driven story on health, integration, equality and sustainability that you can report on.
We are looking for founding partners, sponsors and suppliers who want to be part of the project from the start.
Why partner with The Dome Sweden
Reach
Members and visitors every day of the year, plus the audiences of national and international competitions, concerts and cultural events on the 15,000-seat centre court.
Purpose
Grassroots sport, after-school clubs, classes that attract women, integration of new Swedes and programmes for people with disabilities: a story of participation and public health that fits a sustainability report.
Sustainability
The ambition to be the first fully sustainable and smart arena in Scandinavia, in line with Sweden’s net-zero goal: a natural stage for partners in energy, mobility, construction and technology.
International positioning
An arena that gives Stockholm a venue for international sports competitions and cultural events, with a team from the top of international tennis.
Early access
Partners who join during the development phase shape the programme, the naming and the facilities rather than buying into a finished product.
Sponsorship you can measure
Modern companies do not buy signs on a wall. They buy access to audiences, digital reach and measurable interaction. The Dome Sweden is built for that: a year-round community of members, families and coaches, the audiences of national and international events, and data on what your partnership actually did.
Zones, not signs
Partners can own a part of the facility rather than a logo on a wall: a sport zone, the sports-medicine centre, the spa and wellness floor, the conference lounge. Presence where your audience actually spends its time.
Activation and data
Partner offers in the booking app, presence in members’ streamed matches and shared clips, and product experiences on site: test the car outside, test the racquet on court. Reach you can count.
The Dome Business Club
A world-class arena is also the business hub of the region: networking, VIP boxes during international tournaments, and fixed court times for your staff and clients.
From the marketing budget to the HR budget
Conference facilities, restaurant and wellness access bundled into a partnership move the spend from marketing to staff welfare, health and hospitality, where it does more for your people.
Your CSR report, with real numbers in it
Partners who fund grassroots programmes, after-school clubs and youth integration receive data on how many children and young people were put in motion through their support, in a form that fits your sustainability reporting.
How we work with partners
Every partnership is built around what the partner wants to achieve, from brand visibility and hospitality to employee health programmes and community investment. We start with a conversation, then propose a package with rights, activation and reporting.
Suppliers of construction, energy, sports surfaces, lighting, digital and event technology that want to showcase their solutions in a smart, sustainable arena are welcome to get in touch early.
Who we fit
Premium brands
Morning tennis, the spa, business lunches and VIP evenings: partners who want to be seen by decision-makers and high-income households in a setting of quality.
Family and everyday brands
Junior programmes, club life and weekend activity: partners who want to be part of families’ daily lives, from groceries and insurance to energy and telecoms.